Client
Logotype The sturdy rectangle and bold letters say "construction."
Logotype with multiple language variations Regardless of where houses were built, the logotype is optimized for translation. "House" is interchangeable, allowing for multiple language variations. Our intent was to aid local recognition of the 1K House program whether on printed matter or construction materials.
Donor proposals letterhead Building a 1K House may cost $1000, but funding MIT research takes philanthropic support. Proposals letters help spread the message to donors.
Letterhead, detail A text box near the top of the page allows for interchangeable messages, notes about construction, or facts about housing world wide.
1K House, MIT
Brief
If you've heard of the $100 laptop, then you're familiar with the concept of creating something highly complex relatively cheap. The 1K House project had that same goal. It sought to build houses for $1,000 and provide affordable housing for people who face extreme poverty.
Our office was asked to create an identity for this visionary venture. It was applied to donor proposals and used in fund raising marketing for the Institute.
For more information, check this out.
Responsibilities
MarkPrint
Logotype The sturdy rectangle and bold letters say "construction."
Logotype with multiple language variations Regardless of where houses were built, the logotype is optimized for translation. "House" is interchangeable, allowing for multiple language variations. Our intent was to aid local recognition of the 1K House program whether on printed matter or construction materials.
Donor proposals letterhead Building a 1K House may cost $1000, but funding MIT research takes philanthropic support. Proposals letters help spread the message to donors.
Letterhead, detail A text box near the top of the page allows for interchangeable messages, notes about construction, or facts about housing world wide.