Client
Logotype One of the main objectives for our client was to have the identifying mark complement MIT's existing style. We chose MIT Red and classic typography to help it match.
Logotype, reversed out Though mostly used in it's two-color form, special production processes such as foil stamping or faxing require a single-color mark.
Stationery system When applied to existing MIT letterhead, the final logotype remains distinct. We decided by utilizing pre-printed MIT letterhead it both saved the organization additional printing costs and helped align the CDC with MIT's identity.
Event binder A template allowed us to easily update subsequent binders each year.
Secondary color selections Members of the committee are located all around the U.S. We determined each member's region should have an identifying color based conceptually on color temperature.
Identity guidelines We supplied the CDC with simple, non-constraining identity guidelines in PDF format. These guildlines offered simple suggestions and a library of logotype formats for different uses.
Corporation Development Committee, MIT
Brief
The MIT Corporation Development Committee (CDC) works with the President of MIT to secure critical financial resources for the Institute and is a member of MIT's governing body. Our office was asked to visually unify the committee under a graphic identity—one complementary to the established MIT style, yet distinct.
After reviewing existing materials and discussing the Committee's needs, we created a flexible visual identity that enhanced member correspondence and interaction.
Responsibilities
MarkPrintEvent materials
Logotype One of the main objectives for our client was to have the identifying mark complement MIT's existing style. We chose MIT Red and classic typography to help it match.
Logotype, reversed out Though mostly used in it's two-color form, special production processes such as foil stamping or faxing require a single-color mark.
Stationery system When applied to existing MIT letterhead, the final logotype remains distinct. We decided by utilizing pre-printed MIT letterhead it both saved the organization additional printing costs and helped align the CDC with MIT's identity.
Event binder A template allowed us to easily update subsequent binders each year.
Secondary color selections Members of the committee are located all around the U.S. We determined each member's region should have an identifying color based conceptually on color temperature.
Identity guidelines We supplied the CDC with simple, non-constraining identity guidelines in PDF format. These guildlines offered simple suggestions and a library of logotype formats for different uses.