Client
Logotype We started with an abrupt change in style for the logotype. The Society previously used historical typefaces and a classic, very formal theme. We decided that instead, the Society logotype needed to reflect their audience's vibrant curiosity and desire to become more social. Soft corners and a hand-drawn typeface helped visualize this idea.
Reversed-out logotype It was determined that when full coverage color was desired a reversed-out logotype would enhance readability.
Letterhead and #10 envelope Generous margins on stationery helped give the casual style a more formal appearance. Also, most print materials printed on 100% recycled paper.
Newsletter cover variations Subsequent newsletters were to be updated by support staff, rather than designers. Files were crafted to be easily updated. New covers simply required a beautiful photograph relating to an article inside.
Newsletter Reducing the newsletter's format down to A7-size made the reading experience more intimate. The smaller size also garnered a decrease in postage costs.
Spread, Letter from the Editor The inside of the newsletter adheres to a flexible, baseline grid. Paragraph, character and object styles control the look of the newsletter and it's identity. Doutone, or two-color, images keep production costs down.
Spread, Marblehead Breakfast Series event photos A relaxed photo page emphasized the relaxed spirit of Society's members.
Invitation with image variations When asked to shoot a collection of creative photographs for an invitation, the event location's floor tiles just stood out. The colorful, abstract shapes of Sol LeWitt's permanent art installation surprised attendees as they arrived.
Emma Rogers Society, MIT
Brief
The Emma Rogers Society was established in 1989 for widows of MIT alumni and faculty. The Society keeps it's 5000+ members connected to the Institute through events, activities and the intellectual and cultural excitement of the MIT community. Our office was asked to redesign it's overall identity, including a revamp of their greatest communication vehicle—the newsletter.
To learn more, check this out.
Responsibilities
MarkPrintEvent materialsProduction management
Logotype We started with an abrupt change in style for the logotype. The Society previously used historical typefaces and a classic, very formal theme. We decided that instead, the Society logotype needed to reflect their audience's vibrant curiosity and desire to become more social. Soft corners and a hand-drawn typeface helped visualize this idea.
Reversed-out logotype It was determined that when full coverage color was desired a reversed-out logotype would enhance readability.
Letterhead and #10 envelope Generous margins on stationery helped give the casual style a more formal appearance. Also, most print materials printed on 100% recycled paper.
Newsletter cover variations Subsequent newsletters were to be updated by support staff, rather than designers. Files were crafted to be easily updated. New covers simply required a beautiful photograph relating to an article inside.
Newsletter Reducing the newsletter's format down to A7-size made the reading experience more intimate. The smaller size also garnered a decrease in postage costs.
Spread, Letter from the Editor The inside of the newsletter adheres to a flexible, baseline grid. Paragraph, character and object styles control the look of the newsletter and it's identity. Doutone, or two-color, images keep production costs down.
Spread, Marblehead Breakfast Series event photos A relaxed photo page emphasized the relaxed spirit of Society's members.
Invitation with image variations When asked to shoot a collection of creative photographs for an invitation, the event location's floor tiles just stood out. The colorful, abstract shapes of Sol LeWitt's permanent art installation surprised attendees as they arrived.