Client
Logotype redesign comparison The semi-circle lines in the logotype reference the globe, but also reference hanging electrical wires or jet streams from airplanes.
Final mark
Redesigned website, home The redesign, based on the original site by Forsythe Design, aimed to increase legibility and organize site-wide information architecture.
Redesigned website, search by map A custom Google map helped students find activities around the globe visually, rather than from a list organized by country.
Redesigned website, search by list Much of the site takes advantage of CSS3 effects such as rounded corners.
Event signage Arrows are often used to direct event attendees. The arrows in these signs pointed to Massachusetts while the map art changed to parallel it.
Flexible "printable" leave-behind and press release Sometimes a simple front-and-back page is enough get the message. These "printable" templates offer on-demand printing at low cost.
Slide background art The identity was designed to work in print and electronic display.
GlobalMIT
Brief
MIT has a 150-year-old commitment to serving the world. Students and professors travel to remote destinations often to learn about local problems and craft local solutions.
Our office was asked to redesign the existing GlobalMIT website and expand the GlobalMIT identity. By enhancing the legibility of content and creating a flexible design system for events and fund raising materials, we helped GlobalMIT stimulate development for activities around the globe.
Responsibilities
MarkPrintWebEvent materialsInformation design
Logotype redesign comparison The semi-circle lines in the logotype reference the globe, but also reference hanging electrical wires or jet streams from airplanes.
Final mark
Redesigned website, home The redesign, based on the original site by Forsythe Design, aimed to increase legibility and organize site-wide information architecture.
Redesigned website, search by map A custom Google map helped students find activities around the globe visually, rather than from a list organized by country.
Redesigned website, search by list Much of the site takes advantage of CSS3 effects such as rounded corners.
Event signage Arrows are often used to direct event attendees. The arrows in these signs pointed to Massachusetts while the map art changed to parallel it.
Flexible "printable" leave-behind and press release Sometimes a simple front-and-back page is enough get the message. These "printable" templates offer on-demand printing at low cost.
Slide background art The identity was designed to work in print and electronic display.