Client
Logotype The logotype is based on samples of Katharine's signature, gathered from historical documents in MIT's archives. These shades of red and gray are the official Institute colors.
Newsletter dimensions in comparison to standard letter-size The Society newsletter was chosen to scale from a typical letter-size to reduced A7-size. This small format saved postage costs, but also made reading more intimate.
Newsletter variations Variations of the cover required little more than text change, as the much of the art was based on the freeware dingbat font, Symmetry by Brian Kent. With a few key strokes, subsequent newsletter files updated with new art inside and out.
Newsletter interior spread Much of the newsletter was formatted to read like a small novel, rather than a newspaper. The layout includes elements such as drop caps, grid-based typography, captions, and image corner treatments.
Stationery templates For general communications materials, off-white paper was chosen with scroll art borders and generous margins.
Katharine Dexter McCormick Society, MIT
Brief
Throughout the history of MIT, planned gifts and bequests have been the largest source of support to the MIT endowment. Katharine Dexter McCormick ’04 was one MIT's most generous individuals and this society reflects her philosophy of giving.
Our task, in the Office of Communications, was to redesign it's visual identity first through a new logo and then through additional communication materials. We aimed to create an identity that felt personal and reminded it's audience (often over 65) about their formative years at MIT.
Responsibilities
MarkPrintEvent materialsProduction management
Logotype The logotype is based on samples of Katharine's signature, gathered from historical documents in MIT's archives. These shades of red and gray are the official Institute colors.
Newsletter dimensions in comparison to standard letter-size The Society newsletter was chosen to scale from a typical letter-size to reduced A7-size. This small format saved postage costs, but also made reading more intimate.
Newsletter variations Variations of the cover required little more than text change, as the much of the art was based on the freeware dingbat font, Symmetry by Brian Kent. With a few key strokes, subsequent newsletter files updated with new art inside and out.
Newsletter interior spread Much of the newsletter was formatted to read like a small novel, rather than a newspaper. The layout includes elements such as drop caps, grid-based typography, captions, and image corner treatments.
Stationery templates For general communications materials, off-white paper was chosen with scroll art borders and generous margins.