Client
Logotype The logotype aims to reflect Patti's personality: punchy, fresh, approachable and charismatic. The color choice of hot pink intends to wake-up the viewer, as Patti's coaching style often accomplishes.
Proposed homepage example The website style is simple. Patti often cuts to the heart of love problems and her online presence aims to do the same.
Mingle with Patti page Each month, Patti hosts events and gatherings for those looking for love. With an online presence, she has the ability to update followers less expensively than direct mail and faster than posting flyers.
Ask Patti page One of the most popular pages allows users to ask Patti dating advice, free of charge. Really. It's free. Comments are HIGHLY specific; go check it out if you're looking for love.
Patti Novak, Match Maker & Dating Coach
Brief
Step up your game singles because Patti Novak, host of the A&E show, Confessions of a Match Maker, wants you to find love. Matching clients for love is what she does. Together with Mike Dyer, creative writer and project director, we created a logotype and website that helped Patti connect with a national audience online. The redesigned identity aimed to enhance Patti's exposure and bind better relationships with potential sole-mates, err, potential clients.
Responsibilities
MarkPrintWeb
Logotype The logotype aims to reflect Patti's personality: punchy, fresh, approachable and charismatic. The color choice of hot pink intends to wake-up the viewer, as Patti's coaching style often accomplishes.
Proposed homepage example The website style is simple. Patti often cuts to the heart of love problems and her online presence aims to do the same.
Mingle with Patti page Each month, Patti hosts events and gatherings for those looking for love. With an online presence, she has the ability to update followers less expensively than direct mail and faster than posting flyers.
Ask Patti page One of the most popular pages allows users to ask Patti dating advice, free of charge. Really. It's free. Comments are HIGHLY specific; go check it out if you're looking for love.