Client
Initial logotype mockups The word "pilot" has many meanings. Much of the earlier concepts focused on flight or fire with wings and rocket ships.
Initial logotype mockups Other mockups told a story using action or a point of view (a port-hole, for instance, places the viewer in a ship). Noah and I determined that perhaps we needed to keep it simple and let the logotype have many references.
Initial logotype mockups Later mockups focused on water. Research revealed that maritime "pilots" guide ships through dangerous or congested waters. This concept paralleled Noah's technique of guiding clients through the process of web design and development.
Chosen logotype Ahoy! In the end, the chosen logotype was simple. The stem of the P separated from the bowl while the type leaned forward.
Chosen logotype, reversed out The chosen logotype was flexibly modified for use on dark backgrounds.1 Additionally, the "p" can be used by itself.2 In applications where discrete simplicity was desired, such as a client's website footer, the P can be scaled.3
Business card Stationary materials, like this business card, were designed to look like airline print materials. Each business card, or luggage tag, was printed and strung by Missouri-based tag manufacturer, St. Louis Tag. These cards had fill-in name and email address lines that made customization for "co-pilots" a breeze.
Variations of the business card Interested in working with an expert web developer? Make it Pilotmade in Massachusetts.
Pilotmade
Brief
Noah Kuhn started a web design business in Cambridge, Massachusetts with a final destination of making it the best in Boston. He wanted his logo and business card to reflect his personality, developer skills and business style. Plus, it had to soar higher than any of the local identities.
After exploring a number of directions including references to flight, the sea and heaters, a simple shape emerged as the chosen solution.
Responsibilities
MarkPrintProduction management
Initial logotype mockups The word "pilot" has many meanings. Much of the earlier concepts focused on flight or fire with wings and rocket ships.
Initial logotype mockups Other mockups told a story using action or a point of view (a port-hole, for instance, places the viewer in a ship). Noah and I determined that perhaps we needed to keep it simple and let the logotype have many references.
Initial logotype mockups Later mockups focused on water. Research revealed that maritime "pilots" guide ships through dangerous or congested waters. This concept paralleled Noah's technique of guiding clients through the process of web design and development.
Chosen logotype Ahoy! In the end, the chosen logotype was simple. The stem of the P separated from the bowl while the type leaned forward.
Chosen logotype, reversed out The chosen logotype was flexibly modified for use on dark backgrounds.1 Additionally, the "p" can be used by itself.2 In applications where discrete simplicity was desired, such as a client's website footer, the P can be scaled.3
Business card Stationary materials, like this business card, were designed to look like airline print materials. Each business card, or luggage tag, was printed and strung by Missouri-based tag manufacturer, St. Louis Tag. These cards had fill-in name and email address lines that made customization for "co-pilots" a breeze.
Variations of the business card Interested in working with an expert web developer? Make it Pilotmade in Massachusetts.